Friday, September 10, 2010
WeBSite Optimization - WeTubeU
WeBSite Optimization
You are probably familiar with the term "search engine optimization"
(also called SEO), right? It is the practice optimizing websites
to maximize the traffic they'll receive from search engines.It is quite easy to learn the basic SEO factors if you spend a
couple hours researching on the web. Here is a quick summary of
them:-You need to have unique and useful content.
-You need to have quality and relevant backlinks.
-Your title tags should be unique and contain your main keywords.
-Your permalinks should be based on keywords rather than symbols.
-Your website shouldn't have many folders, and its pages should
be interlinked.If you follow these guidelines soon you'll start getting a decent
amount of traffic from Google.You should be careful, however, to not become greedy and start
over-optimizing your website, which is a mistake I see many new
bloggers and webmasters doing.Here are the most common forms of search engine over-optimization I
see around:1. Repeating the main keywords over and over again in the body
of the article to increase the keyword density.2. Using the bold and italic typefaces over and over again on the
main keywords of the page.3. Creating footer links with optimized and unnatural anchor texts
pointing to internal pages.4. Getting backlinks from low quality sources (e.g., web directories
and dofollow blogs) with optimized and unnatural anchor texts.5. Getting too many backlinks with the same anchor text.
6. Exchanging with or buying links form low quality or unrelated
websites.These tactics might work in the short term, as the person applying
them might see an increase in the search rankings and organic
traffic.But after some time, which usually is a couple of days, the Google
bots will flag that website for over-optimization, and a human
editor will review. If the editor finds that the website owner was
indeed trying to manipulate Google search results by over-optimizing
its website a penalty will be given, and the site will lose its
rankings and traffic from Google.Google is one of the best traffic sources you can have, so don't
risk your website's reputation by trying to over-optimize it. Follow
the basic SEO guidelines and your organic traffic will increase
gradually.
Posted 12 hours ago by Sean Allen
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Tips for Safer Social Networking - WeTubeU
Tips for Safer Social Networking
Tips for Safer Social Networking
RISMEDIA, September 9, 2010--The popularity of social networking sites such as Facebook, Twitter and LinkedIn is continuing to grow dramatically, but not just with users. Cybercriminals increasingly are targeting these sites and their troves of sensitive, personal information."While many of these sites are great for finding friends and connecting with business partners, users are sharing more information than ever before -- and the bad guys are taking note," said Andy Hayter, anti-malcode manager of ICSA Labs. "And it is not just about the sensitive data that users are exposing; the threats are also coming from scams, viruses and other forms of malware that can take many forms on these sites."
ICSA Labs, an independent division of Verizon Business, offers these helpful tips on how consumers can enjoy social networking while protecting themselves from security threats:
1. Be wary of worms, Trojans and botnets that can infect and take control of your computer. Access to sensitive documents and personally identifiable information poses a significant threat to users. The Koobface worm, for instance, infected hundreds of thousands of Facebook users in June. Users received a video claiming to be from a Facebook friend, but after downloading the video, the worm distributed the malware to a user's Facebook friends and granted attackers full access to the user's computer.
2. If you receive a request to connect from someone you do not know, do not accept it. Trojans are infamous for tricking victims into providing sensitive information and are increasingly surfacing on social networking websites. By taking over a user's contacts or "friend" list, the Trojan sends invitations to the user's friends to try to infect their computers as well. The ZeuS Trojan is one example of malware that is remotely controlled by criminals who infect computers, wait for users to log on and then try to gain access to their bank accounts.
3. Do not share too much personal information. Hackers can easily piece together different bits of information posted to Facebook and other sites and compile a complete profile of an individual's identity, especially using birth date information. With this knowledge, hackers can trick users with targeted information that only a "friend" would know.
To safeguard against misuse of personal information, it is important for users to review and understand the privacy policies on social networking sites to make sure they disclose personal information. In addition, users should regularly check their credit report and other financial statements to verify their identity is unharmed.
4. Be careful where you click. Just because a link came to a user from someone the user knows - a "friend" - does not mean it is safe. Users can easily check by rolling over the link for a moment before clicking to verify the Web address is legitimate. Link shorteners, such as bit.ly and tinyurl, are becoming common practice and making hackers' jobs even easier as they try to mislead victims into clicking on malicious links.
5. Use and frequently update software security programs. Updating security software is the simplest way to protect a computer from malware like worms, viruses, Trojans and clickjacking. Users should make sure that their anti-virus, firewall and spyware products are up-to-date and that they have installed the latest software upgrades. Products should also be certified by an accredited third-party organization, such as ICSA Labs, and meet the appropriate standards.
Added Hayter, "A lot of it comes down to 'whom do you trust?' and making smart decisions about who users accept as their friends on these sites. If users pay close attention to whom they are connecting with, what they are clicking on, what they post on these sites and keep their security software updated, they'll be in a much safer place."
Posted 25 minutes ago by Sean Allen
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Leave a comment...
Thursday, September 9, 2010
Tips for Safer Social Networking - WeTubeU
Tips for Safer Social Networking
Tips for Safer Social Networking
RISMEDIA, September 9, 2010--The popularity of social networking sites such as Facebook, Twitter and LinkedIn is continuing to grow dramatically, but not just with users. Cybercriminals increasingly are targeting these sites and their troves of sensitive, personal information."While many of these sites are great for finding friends and connecting with business partners, users are sharing more information than ever before -- and the bad guys are taking note," said Andy Hayter, anti-malcode manager of ICSA Labs. "And it is not just about the sensitive data that users are exposing; the threats are also coming from scams, viruses and other forms of malware that can take many forms on these sites."
ICSA Labs, an independent division of Verizon Business, offers these helpful tips on how consumers can enjoy social networking while protecting themselves from security threats:
1. Be wary of worms, Trojans and botnets that can infect and take control of your computer. Access to sensitive documents and personally identifiable information poses a significant threat to users. The Koobface worm, for instance, infected hundreds of thousands of Facebook users in June. Users received a video claiming to be from a Facebook friend, but after downloading the video, the worm distributed the malware to a user's Facebook friends and granted attackers full access to the user's computer.
2. If you receive a request to connect from someone you do not know, do not accept it. Trojans are infamous for tricking victims into providing sensitive information and are increasingly surfacing on social networking websites. By taking over a user's contacts or "friend" list, the Trojan sends invitations to the user's friends to try to infect their computers as well. The ZeuS Trojan is one example of malware that is remotely controlled by criminals who infect computers, wait for users to log on and then try to gain access to their bank accounts.
3. Do not share too much personal information. Hackers can easily piece together different bits of information posted to Facebook and other sites and compile a complete profile of an individual's identity, especially using birth date information. With this knowledge, hackers can trick users with targeted information that only a "friend" would know.
To safeguard against misuse of personal information, it is important for users to review and understand the privacy policies on social networking sites to make sure they disclose personal information. In addition, users should regularly check their credit report and other financial statements to verify their identity is unharmed.
4. Be careful where you click. Just because a link came to a user from someone the user knows - a "friend" - does not mean it is safe. Users can easily check by rolling over the link for a moment before clicking to verify the Web address is legitimate. Link shorteners, such as bit.ly and tinyurl, are becoming common practice and making hackers' jobs even easier as they try to mislead victims into clicking on malicious links.
5. Use and frequently update software security programs. Updating security software is the simplest way to protect a computer from malware like worms, viruses, Trojans and clickjacking. Users should make sure that their anti-virus, firewall and spyware products are up-to-date and that they have installed the latest software upgrades. Products should also be certified by an accredited third-party organization, such as ICSA Labs, and meet the appropriate standards.
Added Hayter, "A lot of it comes down to 'whom do you trust?' and making smart decisions about who users accept as their friends on these sites. If users pay close attention to whom they are connecting with, what they are clicking on, what they post on these sites and keep their security software updated, they'll be in a much safer place."
Posted 25 minutes ago by Sean Allen
0 comments
Leave a comment...
WeBSite Optimization - WeTubeU
WeBSite Optimization
You are probably familiar with the term "search engine optimization"
(also called SEO), right? It is the practice optimizing websites
to maximize the traffic they'll receive from search engines.It is quite easy to learn the basic SEO factors if you spend a
couple hours researching on the web. Here is a quick summary of
them:-You need to have unique and useful content.
-You need to have quality and relevant backlinks.
-Your title tags should be unique and contain your main keywords.
-Your permalinks should be based on keywords rather than symbols.
-Your website shouldn't have many folders, and its pages should
be interlinked.If you follow these guidelines soon you'll start getting a decent
amount of traffic from Google.You should be careful, however, to not become greedy and start
over-optimizing your website, which is a mistake I see many new
bloggers and webmasters doing.Here are the most common forms of search engine over-optimization I
see around:1. Repeating the main keywords over and over again in the body
of the article to increase the keyword density.2. Using the bold and italic typefaces over and over again on the
main keywords of the page.3. Creating footer links with optimized and unnatural anchor texts
pointing to internal pages.4. Getting backlinks from low quality sources (e.g., web directories
and dofollow blogs) with optimized and unnatural anchor texts.5. Getting too many backlinks with the same anchor text.
6. Exchanging with or buying links form low quality or unrelated
websites.These tactics might work in the short term, as the person applying
them might see an increase in the search rankings and organic
traffic.But after some time, which usually is a couple of days, the Google
bots will flag that website for over-optimization, and a human
editor will review. If the editor finds that the website owner was
indeed trying to manipulate Google search results by over-optimizing
its website a penalty will be given, and the site will lose its
rankings and traffic from Google.Google is one of the best traffic sources you can have, so don't
risk your website's reputation by trying to over-optimize it. Follow
the basic SEO guidelines and your organic traffic will increase
gradually.
Posted 12 hours ago by Sean Allen
0 comments
Leave a comment...
10 Reasons Facebook Video Marketing Is Valuable For Business
10 Reasons To Do Video Marketing On Facebook
Here’s 10 reasons you should definitely consider Facebook as part of your online marketing mix
- Audience – Facebook is the 2nd largest trafficked website, with over 500 million active users.
- Referrals – Facebook is the 2nd largest referral source for video.
- Mobile – 150 million active users take Facebook with them everywhere they go.
- Time – Many people spend a lot more time on Facebook than on Google
- Versatility – Many video formats are supported for uploading
- Length – Facebook allows up to 20 minutes, 5 minutes more than YouTube
- Connectivity – A wide range of sharing features and engagement opportunities. While Facebook doesn’t let you share it’s content onto other social networks (like YouTube and Twitter), because of its large member base, you will certainly have many more connections from the onset that may lead to better sharing potential.
- Search Engine Visibility – Facebook videos are visible within Google Search.
- SMO (Social Media Optimization) – Excellent keyword encoding (aka, “tagging”) capabilities.
- Conversions – Hot triggers around the video for taking an intended action.
Facebook Value Vs. YouTube – Our Verdict?
If you’re only going by video alone, we could probably mention 50 reasons why YouTube is a more robust and valuable platform for video than Facebook. However, as an overall marketing platform, Facebook is arguably more valuable than YouTube for many businesses. So while we would not treat Facebook video as an equivalent business value to YouTube – we completely agree that it should be a place for businesses to upload videos. At ReelSEO, we try to upload all of ours because they do show in search engine listings.
