The 10 commandments of Video Marketing | Web SEO Analytics

Internet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information.

Video marketing is still overlooked despite the fact that it is a powerful tool to drive traffic to your website and increase your Business dramatically. Furthermore, it is a very cost effective way of promoting your website.

Since users are constantly searching for video content, search engines as Google incorporate video links in their organic results. If you are thinking about creating online videos to promote your business, it is essential to do it in the right way in order to optimize your search engine performance.

Here are the 10 commandments in order to improve the rankings of your video landing pages and increase the views of your videos:

1. Create a keyword-rich title

Using keywords in the video title will help search engines to understand the content of your videos. In this way you will gain higher rankings for relative search terms.

2. Include a text transcript of your video

By including a brief optimized introduction to describe your video & transcript, search engines will be able to understand your videos’ content.

3. Use the keyword “video”

Users often use the word “video” when they search on search engines; add it in your title, description, meta data etc.

4. Enable feedback, comments, ratings & reviews

By allowing users to provide feedback, your video will have greater views since not only they feel that they contribute to your business but also those who provide feedback are usually the ones that take action. Make sure you monitor and reply all the comments.

5. Distribute your video on online-sharing sites & social media

You may want to add the video on your own website to gain visibility, but don’t forget: It is extremely important to publish your video on Youtube, Vimeo and any other online-sharing sites. Share it on Facebook, tweet about it on twitter, add bookmarks and be creative.

6. Implement a linking strategy

As in all other forms of digital content, video’s landing page is judged by the same linking standards. You should build internal and external links, including cross-linking to other videos, bookmarks on the video, links from relevant web pages, etc.

7. Use the right thumbnail

It is one of the most important factors to attract the viewer and make him choose to watch your video. Think of the image that best captures the essence of your video. Make sure it attracts your target group.

8. Use RSS

Users are fond of setting up RSS feeds to their preferred content sources. Submitting your content to RSS will enable users to add you to their feed and review it in the future.

9. Post more than one video

Before launching any video marketing campaign, make sure you have more than one video to publish. In this way people that watched and liked your video will look for other videos from your business.

10. Increase your number of viewers on YouTube

The more viewers you have the more likely it is to appear first in the results.

Do not forget that video marketing may offer new opportunities to drive more traffic to your site. Note that it is important to produce good quality material in order to promote effectively your business values and identity!

If you like this article, use the bookmark buttons on the top of the page and share it with other users.

This entry was posted on Monday, March 8th, 2010 at 14:32 and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

via webseoanalytics.com

Posted via web from WeTubeU

What Powerful Video Content Can Do For Your Business Reputation

What Powerful Video Content Can Do For Your Business Reputation

A large percentage of companies are now trying different techniques to attract visitors to their website. For most companies, just staying in business will require big outlays of money and might not even take into account advertising costs. However in today’s world of fierce competition companies are having to invest money in advertising. Whilst advertising is important it also needs to be targeted around the needs of the company. This article will help to explain What a Good Corporate Video Do Can For Your Business.

Advertising needs to stand out from the crowd and attract visitors to the website. It is not just large companies that need corporate media either small companies need it too. Small and large companies could only see gains in sales by investing in corporate video advertising.

It is easier to put a message across using a video than it is to use words that people might just skim over. A person is more likely to watch a video clip than they are to read a lot of written content. Making visual content is still to a large degree, an art and that is why it is far better to invest in the services of a professional filming company.

It is important to create a film that stands out from the rest. Putting across the message of your individual brand is extremely important for attracting more customers. Thanks to the fact that it is less expensive to make audio entertainment, smaller firms are finding the benefits with it too.

Visual filming can be an extremely powerful tool in today’s business world of fierce competition. Investing in a professional company can certainly increase your chances of more business. A professional company will also have a wide range of editing experience to bring your production to life. They will know exactly how to get your message across in the best way.

A professional company will have a good knowledge of how to promote your business using video production and music. No matter what the size of your company is, using visual recording can be a great way to train your staff, sell your products and promote your organisation. For the best possible video then you need to find a company that not only delivers value, but also quality.

Finding an organisation with an excellent reputation for producing high quality programmes and multimedia projects is important to how successful your video will be. Your main aim is to get your message across and get people to visit your website. If people are impressed with your visual content then they will visit your website and purchase your products.

Did you find this article helpful? You can get more information and details about the advantages of incorporating corporate video into your business plan today! When you use video production professionals, you can expand the scope of your business fast!

 

via webmarksolutions.com

 

Posted via web from WeTubeU

The Facebook Era Has a Strong Business Angle — Datamation.com

May 6, 2010
By

David Needle

• Submit Feedback »

Bio »

More by Author »

SAN FRANCISCO -- Social networks not only give companies broader access to new customers, they do it at unprecedented lower costs, according to Clara Shih, author of "The Facebook Era."

In a speech here Wednesday at the Web 2.0 Expo, Shih explained that she refers to the Facebook Era because the company dominates the social networking market with more than 400 million users.

"People spend over 20 billion minutes a day on Facebook -- you have to be there," Shih said. But it's the broader social network movement, including Twitter, LinkedIn and a growing number of social networks in other countries that represent "a cultural movement" and a "new psychology," she added.

Before Facebook, companies would have a hard -- or at least expensive -- time tailoring their marketing to the best projects. But Shih said Facebook profiles are a marketer's dream because users reveal so much about their interests, such as favorite sports, hobbies and product preferences.

• Email Article
• Print Article
• Comment on this article
• Share Articles
  • 

    Digg

  • 

    del.icio.us

  • 

    Newsvine

  • 

    Facebook

  • 

    Google

  • 

    LinkedIn

  • 

    MySpace

  • 

    Reddit

  • 

    Slashdot

  • 

    StumbleUpon

  • 

    Technorati

  • 

    Twitter

  • 

    Windows Live

  • 

    YahooBuzz

  • 

    FriendFeed

"When we moved from in-person meetings, to phone calls to Facebook, each time the cost of that communication goes down and our network grows," she said.

A key advantage for users is the ability to easily reconnect with past friends and make new acquaintances.

"The benefit of Facebook is on the fringe, connecting, for example, with the people you used to work with but had to forgo because you didn't have time to reach out to them," she said. "Now the cost is so low, we can all stay in touch, and social research going back to the 1970s shows you capitalize on the fringe, the weak-tie relationships."

All this has profound social implications as companies and users find new ways to gain followers and retweet what messages they consider to be important, Shih said.

Related Articles

Can Microsoft Beat Facebook?

ChatSync 2.2 Archives Social Media for Compliance: Worried Yet?

The Business Case for Social Networking

The Web has evolved from an "information Web" to a worldwide map of people and a mindset of "brand is what matters most," Shih said. "It's a shift happening in real time, all the time."

True to her social media leanings, Shih closed with an invitation to the audience to "keep the conversation going -- e-mail if you must."

SlideShare adds videos for business presentations

Another speaker during the morning round of keynotes at the Web 2.0 show was Rashimi Sinha, CEO of SlideShare, who had a bit of news to announce.

SlideShare, which attracts more than 25 million visitors a month and bills itself as the world's largest community for sharing presentations, has now added video sharing to the business media site.

"The Web is evolving and users have asked, 'Can I share videos of my talks, demos, webinars, and screencasts that are now scattered across Web," Sinha said. "We've had the ability to embed YouTube. Today we're announcing you can make direct uploads of video to SlideShare that work the same way as SlideShare does now with social media features for sharing."

In addition, Sinha announced that the SlideShare application for LinkedIn will also now allow video sharing. "There is no other way to share videos directly on LinkedIn," she said.

Back in 2006 Sinha said SlideShare was nicknamed the YouTube of PowerPoint. "Now it's time to recognize video," she said.

David Needle is the West Coast bureau chief at InternetNews.com, the news service of Internet.com, the network for technology professionals.

Tags: Facebook, social networking, networking, LinkedIn, social network

via itmanagement.earthweb.com

Posted via web from WeTubeU

Blog Posts and Page Rank

Thanks to Jim Marks at Virtual Results for this great information.

---

Blog Post SEO - How to Make an Individual Blog Post Rank Highly Posted: 15 Apr 2010 06:18 PM PDT Writing a blog post with the goal of ranking for a specific keyword and don’t know how to maximize the chances (note I didn’t say GUARANTEE) that the post will rank for your desired keywords? Again, since I’m not a real estate agent, I’m a little different in the way I approach blogging — at least on my personal blog — due to not making a living from the people I attract to my blog. I’m not trying to sell anything, don’t make money on advertising, or hope to convince people to hire me as a consultant. Therefore, I really don’t think about SEO that much when I when I write on my personal blog aside from the title of the post and the links/anchor text I place in my post. But that said, I thought a lot about SEO during my time at Zillow and have successfully gotten individual articles to rank extremely well for desired keywords on Geek Estate Blog and Zillow Blog. For instance, do a Google search for “real estate website providers” and you’ll see my blog post #1 on that list. So, here’s the way I approach posts that I’m specifically trying to make rank well for desired keywords: 1. Pick the keywords you want to go after. Let’s use “condos for sale in Queen Anne” as an example. For those who don’t know, Queen Anne is the neighborhood where I used to live in Seattle. 2. Make sure to include your desired keyword in the title of you blog post. This is the single most important thing you can do. If you don’t do ANYTHING else mentioned in this post, make sure you at least put your desired keywords in the title. You can certainly still rank without doing this, but you’re going to have to go through unnecessary hurdles and spend extra effort to get there. For the example of “condos for sale in Queen Anne”, I would consider post titles such as “Great Deals on Condos for Sale in Queen Anne” or “Latest Queen Anne Condos for Sale” 3. Write a GREAT post with relevant information, a good voice, and unique content that would interest the exact type of person you hope to attract to your blog. Content is still king in my opinion. In the “Condos for sale in Queen Anne” example, one piece of content that should be available in that post should be — you guessed it, actual condos for sale in the Queen Anne neighborhood of Seattle. If you use a company such as Diverse Solutions, this is easy with their new dsIDXPress WP Plugin. But make sure to include additional unique content to your post, as condo listings are not unique to your blog. 4. Include your desired keywords at least twice in your article. This is just common sense — if an entire page is devoted to a specific topic such as “condos for sale in Queen Anne”, a Search Engine such as Google would expect to see that topic mentioned in the blog post several times just as you would if you were listening to your friend tell you about condos in person. 5. Do some link building with domains and pages your control, making sure to use your keywords in the  anchor text of all of those links. Add a link to your blog’s sidebar with your desired keywords as the anchor text. Go back and edit other specific blog posts you’ve written which pertain to the topic your current blog post addresses (in this case, “condos for sale in Queen Anne”). Add links to your post from a few of your profile pages on sites such as Zillow and Linkedin. If you own multiple domain names, then add links to your post from all of your domains. 6. Promote your blog post. Email a few of your friends who write related blogs and see if you can get them to pick up the story, and of course link to your specific article if they choose to write about it. I wrote a whole post on this topic, so I won’t bore you with the details again. 7. Continually repeat steps 4 and 5. Don’t think that just because you spent a week or two trying to get a post to rank without success means you should give up. Every time you write a post on your blog in the future somewhat related to “condos for sale in Queen Anne”, make sure to link to your Queen Anne condos post. It can take weeks or months, depending on how competitive the keyword is, to get a post to rank highly. And there you have it - my tips to getting a post to rank well for a desired keyword. Have you had success ranking individual blog posts highly for long tail keywords? If so, what have you done?

You are subscribed to email updates from Virtual Results» Wordpress Websites-Real Estate | Real Estate Websites To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google Inc., 20 West Kinzie, Chicago IL USA 60610

Posted via email from WeTubeU

Sean Allen has shared: 21 Rules for Social Media Engagement

21 Rules for Social Media Engagement Source: mashable.com Social media is reinventing marketing, communications, and the dissemination of information, and to truly take advantage, businesses must learn how to engage their customers.

Sean Allen sent this using ShareThis.

Posted via email from WeTubeU