2014 Social Media Marketing Trends

2014 Social Media Marketing Trends By Savannah Marie It seems like just about everyone has something to market these days. This doesn’t just include a big company showing off their latest product line. If you’re sharing links to your latest blog post on social media, then you’re doing some form of marketing. Yes, it seems like everyone has something to say and social media is a great way to be heard. Granted, it can be mildly annoying to have your commercial life constantly crossing over into your social life, but such is the way of the modern world. You might like to know what to expect from companies across your social networks in the coming year. Or, you might like some ideas for ways to promote your own content or business. Either way, here’s where marketing is headed in 2014. Videos Video will continue on the rise. If you think about it, this really isn’t a big shock. Video commercials have been around as long as the television has. Video marketing simply works. The fact that it’s graduated from the traditional tube to YouTube is just a matter of changing technology. One brilliantly filmed 15-second video on the Internet can do more to garner attention, than 15 separate blog posts. Don’t have the budget for video production? Try an animated infographic. The motion graphic trend is taking off and many companies are taking advantage of this creative alternative to traditional videos. Twitter Twitter will take over. Facebook seemed like such a promising social media marketing outlet and it still has its value. However, Twitter is trending to take over many different marketing efforts. The fact that it will soon become a publicly traded entity is virtually guaranteed to make Twitter soar above other social media sites. Social Media Marketing Paid social media marketing will become more common. One of the biggest draws of social media marketing has always been the potential to reach large numbers of people for a little cost. Social media sites are quick to catch on. However, companies that want to take advantage of the platforms are going to have to start paying up. It’s becoming more difficult to market on Facebook without upgrading to a paid campaign. Other platforms are sure to follow the model in the year to come. Snapchat Companies will experiment with Snapchat. Yes, it seems like quite a stretch to found a solid social media marketing strategy on something that literally self-destructs after mere seconds, but that’s not stopping companies from trying. Snapchat has become quite the sensation, especially with younger social media users. Many companies want a piece of the pie. How they expect to do it successfully remains to be seen, but you can expect to see their efforts this year. Pinterest A more diverse range of marketers will take advantage of Pinterest. Last year, Pinterest came out with a series of Rich Pins designed especially for social media marketers with varying needs. Now, no matter what the focus of a company is, there’s a specialized pin for the situation. These Rich Pins will undoubtedly draw an influx of companies who have wanted to use the social media platform, but have been unable to create a successful marketing strategy under its previous limitations. Google+ Google+ may finally get its day in the sun. Google+ has always had a sound foundation, but it’s had a hard time gaining traction. Indeed, it’s almost difficult to believe that it has become the second most popular social media site after Facebook. Like the tortoise that kept going however, Google+ has stayed the course, changing and evolving into what users say they want. As a result, more companies will likely experiment with social media marketing on the platform, as they realize just how many users really are hanging out there. And now that promoted posts are the future of Google+, companies haven even more of a reason to expand their presence on the platform. Do you agree with our predictions for social media marketing trends in 2014? Do you have your own predictions? Share your thoughts with us!

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The Beginner’s Guide to Social Media

by Marc Georges

Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians onTwitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social media has become an integrated and constant part of our everyday lives.

To digital natives, it may be difficult to imagine a world where these tools aren’t at our fingertips, but the fact is, new users join these services every day. For the uninitiated, check out our beginner’s guides to get started on Tumblr, Twitter, Reddit, LinkedIn and Facebook.

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1. The Beginner’s Guide to Tumblr

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This micro-blogging platform brings together bloggers, brands and tastemakers. Whether you want to create your own content or curate and share the stuff on the web you dig the most, Tumblr give you a user-friendly, beautiful way to get started.

If you’re already comfortable tumbling, check out these our tips and tricks for power users:

 

11 Tumblr Tips for Power Users

8 Professional Tumblr Themes for Your Small Business

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2. The Beginner’s Guide to LinkedIn

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It may not be the sexiest social network out there, but LinkedIn now has 161 million members in more than 200 countries, making it the world’s largest professional network on the web. Our beginner’s guide will walk you through everything you need to tackle today’s job market, from creating a profile to finding professional organizations and applying for jobs directly from the site.

Already have a profile? Our tips for advanced users will show you how to get even more out of LinkedIn:

 

How to Change Your LinkedIn Password

6 Things You Need to Know About LinkedIn Recommendations

6 Things on Your LinkedIn Profile That Shouldn’t Be on Your Resume

 

 

 

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3. The Beginner’s Guide to Reddit

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Reddit is the web’s most popular message board. If you’re new to the site, you may be overwhelmed by the mishmash of text links, comment threads, points and upvotes but sticking with it reveals what really distinguishes Reddit: its community. Our guide takes you through the Reddit culture, how to submit a story, upvoting and downvoting user submissions and more.

Once you’ve posted a couple of stories to the site, check out what other Redditors have been able to do with this social network:

 

How Reddit Saved One Man’s Life

How Top Redditors Compete for Karma

Reddit Users Shower Dying Grandma with Birthday Wishes

 

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4. The Beginner’s Guide to Facebook

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As the world’s largest social network, Facebook boasts 900 million users worldwide. But even if you’re already on Facebook, there are plenty of aspects of the service that are worth reviewing. Our guideline recaps the network’s main features and policies.

For a more in-depth look at the world’s most popular social network, check out these additional resources:

Consumer Magazine Gives 5 Tips for Smart Facebook Shopping

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5. The Beginner’s Guide to Twitter

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Share news updates, links or one-liners 140 characters at a time with this social platform, which lets you communicate with and follow people from around the world. Our beginner’s walkthrough takes you through everything you need to get tweeting, from creating a profile to retweeting and direct messaging.

Racking up followers faster than Ashton Kutcher? Check out these pro tips to stay on top of your Twitter game:

5 Apps to Help Manage Your Twitter Account

15 Essential Twitter Chats for Social Media Marketers

Tweepify Turns Your Twitter Activity Into a Person

Image courtesy of iStockphoto, akinbostanci

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